Style Matters in HRStyle Matters in HR https://jasonlauritsen.com/wp-content/themes/corpus/images/empty/thumbnail.jpg 150 150 Jason Lauritsen https://jasonlauritsen.com/wp-content/themes/corpus/images/empty/thumbnail.jpg
Today, I attended a seminar. My schedule is busy, so I try to chose wisely how I spend my time. The topic was of interest to me. The speaker was flown in and touted as an expert. I had high expectations. My mistake.
Here’s a short summary of my experience of the session:
- The presenter seems like a smart guy who clearly knows his stuff.
- The presenter is also a guy who has some great experience and has probably done some good work.
- The topic was interesting and a lot of content was shared.
- I left early because the overall presentation design and delivery was terrible.
- Study how to design great presentations (there’s lots of online resources out there) and put that to work.
- Write out the speaking part of your presentation word for word.
- Revise those words until they are just right.
- Then, rehearse until you can do it in your sleep. This programs the words into your brain so when you make the presentation, even if you are nervous, the words will be there.
- Finally, find a couple people you respect and do the presentation for them and have them give you some critical feedback. Use that feedback to tweak things to make it better.
- Dazzle your audience.
I was recently at a lunch with a keynote speaker who clearly had credibility, experience and intelligence. But after the first few slides I couldn't help but focus on the awful visual presentation. I actually think he pitched his material quite well in terms of alignment to the level of understanding in the audience, but it was a lackluster presentation. It is a shame, but it is true: Being a content expert is one thing, but if you cannot present it, then you fail as a communicator.