Becoming Less Lame (I hope) – Video Blog Post #1Becoming Less Lame (I hope) – Video Blog Post #1 https://jasonlauritsen.com/wp-content/themes/corpus/images/empty/thumbnail.jpg 150 150 Jason Lauritsen https://jasonlauritsen.com/wp-content/themes/corpus/images/empty/thumbnail.jpg
Lately, I’ve have a lot of signals telling me that I need to figure out how to use video in my work. First, it was a session by Johnny Campbell and his Social Talent team at #TruLondon talking about creating viral videos. I’m not sure I will ever create a viral video, but the message was clear–video is huge and very important in the emerging new media landscape.
Bravo for you for taking a great step with video! You did a great job on your video, and I love the idea of action overcoming inaction. If you want an idea for your next video, hold off on your name for at least 8 seconds. That's enough time for you to lay out a value proposition, or purpose, for the video. The best videos start with what your viewer is thinking, or what you'd like them to think about. If you follow this step, it will help you to "hook" your audience, right away – and focus on what matters (your story). Hope that helps to jump-start your next video, you really did a good job on this one!