Authenticity Shouldn’t be a Competitive AdvantageAuthenticity Shouldn’t be a Competitive Advantage https://jasonlauritsen.com/wp-content/themes/corpus/images/empty/thumbnail.jpg 150 150 Jason Lauritsen https://jasonlauritsen.com/wp-content/themes/corpus/images/empty/thumbnail.jpg
I wrote last week about some brand development work I’ve been doing. Part of that process involved asking people who have experienced me and my work to provide me some feedback on what makes me unique, what they appreciate about my work.
Thank you for your words. I so enjoy reading them. Yes, wouldn't it be nice if the world allowed us to present ourselves authentically all the time, or better, most of the time. Sometimes, wisdom and experience tell us that at certain moments, a little reservedness is also appropriate. The buzzword, being "transparent" is becoming cliche already. Like you said, it should just be the norm. BTW have you read Authenticity by Gilmore & Pine? Great read. Regards
"How we do things around here" is the fabled description from Deal & Kennedy about organisational culture. Companies with strong cultural branding and tight cultural fits are heralded and acclaimed throughout the business-world as role model organisations. But how many people are naturally fitting in? how many are squeezing into a size 0 culture? What are we missing out on and what are we leaving at the door? Authenticity?