Keeping Employees Connected (Without the Terrible Virtual Happy Hours)Keeping Employees Connected (Without the Terrible Virtual Happy Hours) https://i1.wp.com/jasonlauritsen.com/wp-content/uploads/2020/05/blog_image_keeping-employees-connected.jpg?fit=1080%2C720&ssl=1 1080 720 Jason Lauritsen https://i1.wp.com/jasonlauritsen.com/wp-content/uploads/2020/05/blog_image_keeping-employees-connected.jpg?fit=1080%2C720&ssl=1
Whether it’s because your workforce is newly remote or because you can’t hold in-person meetings right now, you are probably worrying about how to keep your employees connected. This has been a common refrain in the conversations I’ve been having lately.
I’m excited that this is a top concern for organizations and leaders. It’s overdue. Even before the pandemic, it was debatable whether our employees were that connected. A move toward greater connection is a positive one that will yield benefits far into the future for both employees and employers.
Yours is probably like most organizations and has turned to technology to find solutions. Zoom meetings, virtual team huddles and happy hours, and video leadership briefings have all become routine. The good news from my seat is that it appears that employees, managers, and leaders are meeting more than ever.
But there’s some question about whether or not all of this meeting is translating into a true feeling of connection. In fact, the term “Zoom fatigue” has become pretty common. And it’s a real thing.
If you want to foster and accelerate a feeling of connection for employees, you can boil the secret down to this: meaningful activity.
When it comes to connection for employees, meaningful activity is crucial.
Let me back up for a minute to explain. In 2012, I published my first book, Social Gravity: Harnessing the Natural Laws of Relationships, which I co-wrote with my friend and collaborator, Joe Gerstandt. We wrote the book to equip people with the insights and tools they needed to build networks of authentic relationships as a pathway to achieving success.
Our journey to write the book began because people started asking us how we’d each cultivated such a big network of relationships. At first, we weren’t sure of the answer, but we were curious enough to try to find it. This led to years of work deconstructing our own experiences and comparing that against what research suggested about how relationships form.
In our research, one of the most powerful insights came from the book Achieving Success through Social Capital by Wayne Baker. Despite the sexy title, this is a powerful book. The big idea that stuck with us from this book involved meaningful activity.
First, I need to explain social capital in case you aren’t familiar with the term. Social capital is the value that we have access to through our relationships with others. This value can be both tangible and intangible. Being friends with the neighbor who owns every tool on the planet and will loan them to you because of your relationship is a tangible example. Another example right now might be knowing someone who has access to surplus hand sanitizer.
Intangible examples involve things like trust or support. Being able to reach out and ask someone for a favor or help, and knowing that they are likely to say yes, is a form of social capital. Having someone in your life who will always take your call and listen when you need a sympathetic ear is also an example.
Social capital only exists in relationships where people have created some real connection to one another. They have some level of familiarity, trust, and often shared experience. The more robust the connection, the richer the relationship likely is in social capital. But without that connection, social capital doesn’t exist.
For example, you might have a thousand friends on Facebook or followers on Instagram, but would any of them show up to help you through a crisis or to help you move? Maybe. But unless you’ve invested in building some real connection in that relationship, probably not. Social capital is what differentiates the kind of relationships that help you survive and thrive in times like these.
Here’s the catch that Wayne Baker highlights in his book: Social capital is an outcome. It’s not something you can grab or create directly. It’s like happiness in this way. Happiness is something we value and desire, but we can’t buy or create happiness directly. It’s a by-product of doing things that make us happy.
Social capital, according to Baker, is the by-product of participating in meaningful activity with others.
Social capital is the by-product of participating in meaningful activity with others.
This insight rang true for us at the time, and I’ve seen it work over and over for the past decade since. When we come together with others to do something we mutually care about, relationships naturally form.
If you’ve ever volunteered or served on a board or committee, you have experienced this. As you do the work, you come to know the other people through their work and commitment. You spend time with them and create a shared bond, often before you even know much else about one another. These shared experiences and mutual interests bond you together and create a strong connection.
The same thing can happen with a variety of types of meaningful activity from working together on a project at work to coaching your kids’ sports teams. Shared participation in meaningful activity is one of the most powerful ways we have to cultivate connection that will not only help get us through the pandemic but will last far into the future.
How Can We Use Meaningful Activity to Help in Keeping Employees Connected?
As we think about how to keep our employees connected in this more distributed working world, the magic ingredient is to add meaningful activity to social interactions whenever and wherever you can. Instead of just trying to create more opportunities for people to gather virtually, create ways for them to gather with purpose.
The more that purpose is connected to an outcome or to making meaningful progress toward a shared goal, the better.
To get your wheels turning, below are a few examples to consider.
Many people are struggling with how to work most effectively from home. Some are wrestling with their health while others are struggling with focus. Some are having relationship challenges while others are trying to balance parenting with working. Each of these people is likely struggling to figure things out on their own, searching for helpful resources, and experimenting to see what works.
You could create some groups around these issues where employees could meet to discuss their common challenges and what they are finding most helpful. Perhaps you ask or challenge them to capture the best three to five ideas from each discussion to be written up and shared on the company intranet with all employees.
Creating groups around specific issues employees are experiencing can help them figure out what works.
If yours is an organization where work has been disrupted in a way that leaves people with some slack time in their schedule, consider applying that time toward tackling organizational challenges. Look at the issues that are known problems but which never get addressed because of a lack of time and resources. If you aren’t sure what they are, send out a short survey to employees or just start asking questions. Soon you’ll have a bigger list than you can tackle.
Prioritize the problems and ask employees to volunteer to be part of a temporary team to discuss, research, and propose solutions to these problems. Employees of all levels can both find and add great value in a process like this. This approach likely requires some facilitation to ensure that the group is focused and that everyone has the chance to participate. You need to be committed to taking some action as a result of the recommendations. If there’s limited budget or resources, ensure they know that upfront so they can use that in their process.
Shark Tank-Style Innovation Challenges
Much like the previous suggestion, if there’s slack time to be used, put it to use finding and pitching new products or services. Employees closest to the customer often have a clearer sense of their needs than anyone and are passionate about solving for them. Give these employees the freedom to explore and propose solutions. By having them pitch the solutions at the end creates a competitive energy that will bond the teams together.
The idea of peer coaching and mentoring might be a new one to you; it’s an idea that is relatively new to me. But it seems like an idea that is ideal for this time where people crave both connection and support. In short, the idea is that two coworkers are paired together and asked to complete a series of conversations together. Each person asks the other a series of questions, documents what they hear, and feeds that back to them with some thoughts or suggestions. Then, they switch roles and do the same thing over again.
I came to learn about this approach through my colleague, Aaron Hurst, who’s company Imperative provides a platform to facilitate peer coaching. With or without his tool to help, the process is one that is rich in meaningful activity. The peer coaching process fuels the need for connection, learning, and problem-solving. You could use a simple version of this to facilitate weekly one on one chats for those on your team. All people need is the questions, some basic instructions, and the time to do it.
You can read more about peer coaching here.
Sharing Meaningful Activity Is the Key to Building Connection
My focus right now is to find and highlight the opportunities within the chaos that has been created over the past few months. One of those is that our collective desire for connection has never been more pressing or urgent. If we meet that need with the right kind of opportunities, those fueled by meaningful activity, the connection created in your team and organization will build a foundation that will impact your organization positively for years to come.
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