About Jason

That’s my family.

To know me is to know that the most important thing in my life is being a husband and father to some really incredible human beings. As you become more familiar with my work, you’ll also become more familiar with my family.

But, you probably aren’t here to learn about my family. My hope is that you are considering joining me on my quest to transform management, make work a better experience for people, and to unlock human potential.

The seeds of this work for me were planted before I was even a teenager when I was tapped to supervise other kids on a corn detasseling crew in Iowa. Even then, the practice of management felt awkward. That began a long journey of dysfunctional jobs working for dysfunctional managers.

I knew there had to be a better way. I’ve spent the last couple decades working to find and create it.

If you are ready to abandon the inhumane and ineffective management practices of the past to embrace a new and better way to unlock and cultivate human potential, you are in the right place. We should talk.


If you are looking for a more formal “who is Jason” bio, here you go.

Jason Lauritsen is transforming management as a keynote speaker, trainer, and author. He liberates managers from outdated and inhumane practices so they can cultivate human potential at work and improve people’s lives.

Jason’s advice and teachings are informed by decades of experience as an entrepreneur, corporate executive, and employee engagement researcher. His insights have been described as a “secret weapon” by leaders who strive to create a more engaging and human work experience for their people.

He’s known for his authentic and vulnerable storytelling that challenges you to see things differently. It’s nearly impossible to come away from an interaction with Jason without having your perspective on management changed.

His passion for fixing management likely started with his very first (and very awkward) supervisory job on a corn detasseling crew when he was twelve years old. From there, his relentless curiosity about human behavior and a series of terrible job experiences over the following decades galvanized his commitment to find a better way.

His experience ranges from startup CEO to Fortune 1000 executive. He also spent several years leading the Best Places to Work program for an HR technology company, where he gained deep insight into some of the best workplaces in the world.

Jason is the author of two books, Unlocking High Performance: How to use performance management to engage and empower employees to reach their full potential and Social Gravity: Harnessing the Natural Laws of Relationships.

Featured Interviews and Appearances